Aug 28
A sales expert shares the differences in selling to companies rather than selling to one buyer and why the same fundamental techniques need to be used with all potential buyers.
If you are selling to companies, chances are you are selling to multiple buyers. In some ways everything is the same when selling to multiple buyers as opposed to single buyers, and then again everything is different.
Selling to multiple buyers is the same as selling to single buyers in that for both you need: a sales process, sales skills and a sales philosophy. So the fundamentals of selling are the same.
